Organic Search Strategist

Job Location(s) US-National
Posted Date 4 weeks ago(3/22/2021 10:50 AM)
Job ID
2021-11521
# of Openings
1
Category
Digital

Overview

Perficient-Logo-Horz_NoTag

 

Perficient is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . .  Proud to say we’re skilled at the former.

 

Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

 

We’re proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven and fulfilled.

 

Perficient currently has a career opportunity for a Organic Search Strategist.

 

As a Organic Search Strategist, you will be a part of Perficient' Digital Marketing Solutions practice working to improve clients' organic search visibility through ongoing optimization, targeted audits, and migration assistance.

 

Responsibilities

  • Independently conducting campaign-based optimizations focused on improving on-site organic targeting
  • Effectively leading  SEO efforts for 4-5 small to mid-size clients
  • Effectively implementing SEO for an additional 3-4 clients of varying size
  • Assigning intent to keywords and using that data to prioritize on-site efforts and targets
  • Optimizing on-page copy for semantic relevance and long-tail keyword targets
  • Implementing technical SEO best practices, such as canonicalization and redirection
  • Setting campaign objectives based on insight about the client’s business
  • Effectively tying actions to results when reporting insightfully to clients
  • Pushing past best practices for Meta data to uncover new opportunities for testing
  • Planning and executing link-building initiatives
  • Performing link hygiene projects; can decipher a link profile to see signals from noise and understands what makes a particular link valuable
  • Conducting site-wide SEO audits with minimal assistance
  • Using advanced Excel functions such as VLOOKUP, INDEXMATCH and pivot tables to dive deep into data to glean insights
  • Spotting errors in page code and recommending corrections
  • Reviewing page templates for optimization purposes

Top performers in this position will also:

  • Demonstrate truly independent control and ownership of their client accounts
  • Be a key stakeholder in the growth of business through client retention and growth of services provided
  • Contribute to team development by leading individual and group training sessions
  • Provide insightful and actionable analysis on monthly and ad hoc client reports

 

Qualifications

Expected Abilities and Experience:

  • 1-2+ years experience in SEO
  • Ability to prioritize and complete tasks for 6-8+ SEO retainer clients of varying size
  • Can accurately track & manage billable and non-billable time
  • Offer timely response to internal and external communication
  • Utilizing reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives
  • Conducting organic research using tools like Moz, Majestic and SEMRush
  • Continuously developing digital marketing abilities via on the job experience, independent research, individual and team training
  • Contributing to thought leadership initiatives internally and externally, such as blog posts, lunch & learn sessions, speaking engagements, etc
  • Scoping SEO campaign activities based on client business objectives
  • Contributing to process-improvement and innovation efforts
  • Being a supportive member of a team that is always willing to help each other solve problems

Preferred Education:

  • Bachelor's degree in marketing, advertising or a related field

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 

 

More About Perficient

 

Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

 

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.

 

Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

 

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

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