Email Marketing & Automation Director

US-GA-Atlanta | US-MI-Ann Arbor | US-WI-Milwaukee | US-NC-Charlotte | US-IL-Chicago | US-MO-St. Louis
3 weeks ago
Job ID
2017-3470
# of Openings
1
Category
Digital

Overview

Perficient

 

Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . .  Proud to say we’re skilled at the former.

 

Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

 

We’re proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven and fulfilled.

 

Perficient Digital currently has a career opportunity for an Email Marketing & Automation DirectorOur ideal candidate will have proven experience successfully running enterprise B2C and B2B email marketing and automation programs and teams. Be eager to take a solid situation with substantial growth potential to the next level of scale and success. 

 

As a Email Marketing & Automation Director you will be a part of Perficient Digital’s fast growing Digital Marketing Practice managing multiple customer projects/programs and a team.

 

 

Responsibilities

  • Manage all current and future client email and marketing automation programs and team members
  • Define, develop and drive our core strategy, roadmap, and execution of all initiatives around the email and marketing automation business
  • Business development, budgeting, forecasting, and planning
  • Work cross-functionally with strategy, creative services, content, marketing, sales, project management, engineering, and other internal stakeholders
  • Be knowledgable and develop growth solutions around our enterprise partners marketing cloud platforms – specifically related to email and marketing automation (Adobe Campaign, Salesforce Email Studio, IBM Watson Campaign, Oracle Eloqua)
  • Assess current programs and drive segmentation, personalization, and customer lifecycle initiatives for our clients email and marketing automation programs, as well as the strategic creation of new email initiatives and campaigns.
  • Stay up to date on competitive intelligence and industry trends
  • Drive growth and data-driven improvement across the entire funnel (subscriber acquisition, engagement, and retention), growing multiple revenue lines across multiple different email/automation campaign types and verticals for our customers
  • Test like a crazy, analyze results, highlight learnings, synthesize recommendations, and drive email growth strategy for customers
  • Be able to develop tracking, reporting, and insghts for clients
  • Be an enthusiastic ambassador of the Perficient Digital mission and brand

 

 

Qualifications

  • 6-10+ years of hands-on email and marketing automation experience across a multitude of industry verticals
  • Fluent expert in one or multiple - Adobe Campaign, Salesforce Email Studio & Journey Builder, Oracle Eloqua, IBM Watson Campaign Automation
  • Proven experience managing enterprise scale email and marketing automation programs
  • Must demonstrate excellent client communication and presentation skills to gather requirements, sell designs and build consensus within practice
  • Must possess strong collaboration and practice leadership skills
  • Working knowledge of HTML, CSS, responsive design, and email testing tools for QA’ing email templates across a variety of email clients and devices/platforms
  • Experience working with multiple top-tier ESP systems, including managing (and negotiating contracts/rates for) those ESP vendor relationships
  • Solid understanding of CRO, persuasion marketing techniques, and copywriting principles
  • Ability to manage people, delegate tasks, give constructive feedback, guide and train, develop, run effective meetings, manage goals
  • Excellence in problem-solving and decision-making
  • Highly driven and willing to do whatever it takes to succeed
  • Self-starter with the ability to multi-task and manage time well. Able to execute quickly and meet goals/deadlines of our customers.
  • Familiarity with databases, CRM, and SQL
  • Attention to detail in producing deliverables, while understanding big-picture objectives and strategy

Preferred Education:

  • BA/BS degree. MBA a plus

 

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 

 

More About Perficient

 

Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

 

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.

 

Perficient is an award-winning Premier Level IBM Business Partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Business Solution Partner, and a Salesforce Platinum Consulting Partner.

 

Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

 

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed