Senior Strategist

US-MI-Ann Arbor | US-GA-Atlanta
1 month ago(12/21/2017 9:41 AM)
Job ID
2017-3995
# of Openings
1
Category
Digital

Overview

Perficient

 

Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 

 

Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.

 

Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

 

Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.

 

Perficient Digital currently has a career opportunity for a Senior Strategist in our Perficient Digital office in Ann Arbor, MI.

 

Position Overview

We are currently seeking an experienced, creative and dynamic individual for a senior role in our strategy practice. The Senior Strategist is equal parts consultant, technologist, marketer and consumer behaviorist. Our strategists work as part of an integrated planning, design and development team with an emphasis on synthesizing business objectives, digital consumer needs, market opportunities, competitive factors and core requirements into a compelling narrative and a prioritized plan of action.

 

Responsibilities

  • Identifies and outlines prioritized business objectives and consumer needs for client projects.
  • Leads primary and secondary research to identify and validate consumer needs, market opportunities, competitive factors and strategic priorities.
  • Leads and facilitates strategic planning and discovery sessions with clients and internal teams with an emphasis on building a decision framework around business objectives, segmentation and prioritized user needs.
  • Crafts detailed personas and journey maps to capture the critical attitudes, behaviors, use-case scenarios of target segments.
  • Works closely with account, content strategy, UX design and technology leads to filter recommendations through core considerations and requirements necessary to keep solutions “on strategy”.
  • Works with account, analytics and media teams to analyze digital campaign performance, assess opportunities for optimization and recommend program improvements going forward.
  • Closely monitors market activity and writes situational analyses, strategic briefs, POVs and other business analyses to articulate core trends, issues and opportunities at the intersection of digital marketing, technology and design.

Qualifications

  • Has a minimum of 6 years work experience in strategic consulting, marketing strategy or digital media/technology. An advanced professional degree is preferred (MBA from a top-tier university) but proven expertise in digital technology and strategy is more critical.
  • Experience in multiple consumer/business segments with a solid grounding in the core trends, issues and opportunities at the intersection of business strategy, digital marketing/technology and consumer behavior.
  • Solid grounding in consumer research and behavioral analysis including both primary/secondary and qualitative/quantitative research methodologies.
  • Demonstrated success in crafting digital marketing strategies, UX requirements, design personas, research/test plans and recommendation documents.
  • Must be a big-picture, innovative thinker with the analytic rigor to deconstruct complex problems, connect the dots and clearly describe the “why” behind any recommendation.
  • Must be a polished and persuasive communicator with the confidence and skill to produce written and verbal presentations for a C-level audience.
  • Must be an avid consumer of, and active participant in the digital media revolution. Casual observers need not apply.

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 

 

More About Perficient

 

Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

 

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.

 

Perficient is an award-winning Premier Level IBM Business Partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Business Solution Partner, and a Salesforce Platinum Consulting Partner.

 

Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

 

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

 

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