Sr. Content Strategist

US-CA-Irvine | US-CA-Los Angeles
4 weeks ago(12/22/2017 5:50 PM)
Job ID
2017-4118
# of Openings
1

Overview

 

Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 

 

Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.

 

Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

 

Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to the entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.

Responsibilities

Key Responsibilities:

 

The Sr. Content Strategist will be a key member of the strategy team working to define and craft content for the digital experiences of clients across a broad range of industries.

  • Develops brand and messaging strategy, voice and tone guidelines, competitive content analysis, and content framework to guide content strategy.
  • Conducts existing content inventory, audits, and gap analysis and synthesizes findings into strategic recommendations.
  • Conducts content modeling for effective content development and maintenance, including identifying new content, how content should be formatted, what content is pulled from database, and how that content is structured/fits with other content within the experience.
  • Provides input on content management system design and use, including providing training on content authoring.
  • Creates and maintains content development plan, including developing documentation tracking every page on the site, and managing the production of that content, sometimes including a team of contractors.
  • Creates content: primarily page copy but could be video/audio scripts and includes managing SEO/meta data development.
  • Develops content governance, workflow, editorial calendars, and management plans to ensure sustainable content development.
  • Assists in conducting content development training and workshops.
  • Persuasively communicates content recommendations to internal teams and clients.
  • Establishes and maintains thought leadership with clients. 

Preferred Skills:

  • Very strong writing and editing skills.
  • Excellent verbal communication skills.
  • Strong familiarity with user experience design.
  • Familiarity with basic html/xml coding.



Qualifications

Skills/Qualifications:

 

Individual must have a very strong writing background and experience with content planning and development efforts across complex CMS-driven websites, internal portals, campaign microsites, and mobile applications. A successful candidate will be someone who can work collaboratively with our experience design leads, strategists, interaction designers, visual designers, engineers, analytic and social media experts, and project managers.

 

  • 5-7 years of experience as a Content Strategist, Information Architect, User Experience Specialist, or any other role which involves planning, creating and managing interactive content for high-traffic, dynamic digital properties. Interactive agency or consultancy experience is a plus.
  • Outstanding writing skills.
  • Ability to design narrative strategies across multi-channel digital environment so users experience a compelling, consistent story no matter where they access content.
  • Ability to clearly define and prioritize content goals at the outset of a project and ensure those goals are executed by members of the editorial team.
  • Ability to manage all editorial development cycles of a project, from initial concepts to copy reviews to UAT, ensuring content team delivers solutions on time and on budget.
  • Experience planning client discovery workshops and quickly digging into the research details to create strong user-centered strategic insights.
  • Ability to articulate and present ideas based on sound brand, marketing and user experience principles.
  • Exceptional analytic and creative problem-solving skills.
  • Solid knowledge of content delivery and management systems.
  • Awareness of emerging content strategy trends, tools, and technology.
  • Bachelor or Master degree in Interaction Design, Journalism, English, or related/relevant work-related experience.

More About Perficient

Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

 

Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.

 

Perficient is an award-winning IBM Premier Business Partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Business Solution Partner, and a Salesforce Gold Consulting Partner.

 

Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

 

Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

 

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