• Sr. Conversion Optimization Strategist

    Job Location(s) US-GA-Atlanta | US-MI-Ann Arbor | US-WI-Milwaukee
    Posted Date 4 weeks ago(5/1/2018 2:08 PM)
    Job ID
    # of Openings
  • Overview



    Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 


    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.


    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.


    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.


    Perficient Digital currently has a career opportunity for an Sr. Conversion Optimization Strategist in our (Atlanta, Milwaukee, or Ann Arbor) or REMOTE office.


    Job Overview:

    Perficient Digital is seeking a Senior Conversion Strategist to join our growing conversion optimization team and implement A/B testing and personalization for large enterprise clients. Begin a new position with a team of problem solvers, creative thinkers and go getters to help large ecommerce, financial, health care and lead generation companies improve their website metrics.


    You are data-driven and a problem solver. Your goal is to deliver results to the client and make a positive impact to their business. In this role you will analyse websites using qualitative and quantitative tools to identify potential conversion optimization tests. You will create presentations that will communicate your ideas on how the tests will work, backed up by data collected, and describe how they will be displayed using wireframes. Once approved, you will develop a strategic roadmap to execute conversion optimization and personalization experiences. You will then work with a developer to set up these experiments in tools such as Optimizely, VWO, Monetate and Adobe Target. Once a test is completed, you will analyze the metrics and deliver a results report.


    Key Qualities:

    1. Self-motivated, natural leader, well organized and able to manage your time
    2. Conversion optimization for mid to large companies. You should have Senior experience and understand the general concepts of how the conversion optimization process work. This includes setting up experiments using conversion testing tools and analyzing the results.
    3. Creative thinker and problem solver. While strategizing the conversion projects, you will bring ideas to the table and present them to the client.
    4. Work well with clients while being open to criticism and client feedback. Ability to stay positive throughout the project.
    5. Agency experience managing and growing long-term client relationships.


    • Have 5+ years working in Conversion Optimization - having completed qualitative research, analytics, A/B testing and a understanding of personalization concepts.
    • Experience using Google Analytics and/or Adobe Analytics.
    • Have proven leadership skills along with experience in managing direct reports and training development team
    • Recommended having knowledge of direct response design and copywriting
    • Excellent written and oral communication skills
    • Experience with the Adobe Marketing Suite including Adobe Target, DTM / Launch and Adobe Analytics
    • Experience with other conversion testing and personalization like Optimizely, VWO or Monetate
    • Experience using qualitative tools like Hotjar, Decibel Insight or ClickTale
    • BONUS:
      • Certification in Google Analytics
      • Certification in Optimizely - Platform & Developer Certification
      • Certification in Adobe Target - Business Practitioner & Analyst
      • Certification in Adobe Analytics - Business Practitioner & Analyst



    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


    More About Perficient


    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.


    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.


    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.


    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 


    IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.



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