• Healthcare Editor/Copywriter

    Job Location(s) US-Remote
    Posted Date 3 weeks ago(6/29/2018 12:35 PM)
    Job ID
    2018-5369
    # of Openings
    1
  • Overview

    HEALTHCARE EDITOR/COPY WRITER

     

    Perficient believes that Customer Experience (CX) and Digital Transformation are the defining strategic imperatives of our day. 

     

    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business and clinical challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex healthcare environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many healthcare organizations, a “make or break” environment where every consumer, patient or member interaction shapes your brand, day in, day out.  Make or break . . . We are proud to say we’re skilled at the former.

     

    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

     

    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.

     

    Perficient’s Healthcare Business Unit currently has a career opportunity for a Healthcare Editor/ Copywriter serving west coast clients.

    Responsibilities

    Job Overview:

    The Healthcare Editor/Copywriter creates the content concepts and authors copy required to produce Web sites, interactive marketing campaigns, and other online systems. The Editor/Copywriter is also responsible for editing and correcting the work of less senior copywriters, to improve accuracy, readability, and fitness for its purpose, and to ensure that copy developed by the team is free of error, omission, inconsistency, and repetition, and is alignment with the content brief.

     

    Copy and content development often follow tight deadlines, driven by the product roadmap and implementation schedule, so the ability to work within a schedule is an essential function for this job. In this role you will be highly collaborative and participate in a team environment with client and Perficient personnel.

     

    Key Responsibilities for the role include:

    • Establish and document the agreed upon voice and tone for copy based upon target personas and consumer/patient experience
    • Work in conjunction with the Content Strategist, Business Analysts and Copy Writers and Client Product Managers to provide input into the Content Brief
    • Provide detailed guidance to the copy writing team to execute and develop copy in each phase/deliverable
    • Write site creative copy as required
    • Review and Edit copy developed by others to ensure it meets the desired content requirements, reflects the correct voice, and meets the specified requirements outlined in the Product Requirement Document and Content Brief
    • Generate compelling subject lines & pre-headers, calls-to-action, and consumer and clinical professional oriented healthcare copy.
    • Brainstorm with UX Designers, content strategists, Business Analysts, Product Managers to craft messaging for site content and site stories
    • Collaborate with UX designers and product managers for QA testing initiatives
    • Participate in ad hoc long-form content projects

    Qualifications

    Key Requirements:

    • Must be a clear communicator and be able to present ideas to clients with confidence.
    • 3-5 years of hands-on experience in copywriting/content development, conversion-oriented landing page/website content, or social media content
    • 3- 4 years experience in healthcare, in a role (ideally marketing) that required professional or formal writing and content development
    • 4-year college degree in a related field such as English, journalism, writing and rhetoric, digital marketing, web marketing, or digital communication
    • Experience with subject line best practices preferred, but not required
    • Experience with UX copywriting preferred
    • Excellent critical thinking skills
    • Ability to work collaboratively with cross-functional partners
    • Ability to parse and apply creative feedback as-needed

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