• Sr. Conversion Optimization Expert with Adobe Target

    Job Location(s) US-WI-Milwaukee | US-WI-Milwaukee | US-GA-Atlanta
    Posted Date 2 weeks ago(2 weeks ago)
    Job ID
    # of Openings
  • Overview



    Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 


    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.


    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.


    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.


    Perficient Digital currently has a career opportunity for an Adobe Target Expert in our Remote, Michigan office located in Ann Arbor.





    • About Position

      Perficient Digital is seeking a Adobe Target Expert to join our growing conversion optimization team. This role will be responsible for creating activities related to landing page optimization, A/B testing and personalization using Adobe Target. Begin a new position with a team of problem solvers, creative thinkers and go getters to help large automotive, financial and health care companies improve their website goals.


      About You:

      You are an Adobe Target expert developer and and know your way around the Adobe Marketing cloud. Your goal is to deliver testing and personalization for landing pages on large enterprise business websites. In this role you will execute best practices for technical implementations, develop activities and assist in providing strategy to achieve exceptional results using Adobe Target. You will manage the relationship with clients, provide developers direction and work with other Adobe experts to set up these experiments, QA the activities and deploy conversion and personalization to live websites. Finally, you will deliver reports of each test and personalization activity.




      • 3+ Years using Adobe Target to help large enterprise clients deliver conversion testing and personalization.
      • A pro developer with experience in HTML, CSS and JavaScript. You should be an expert in front end development and have a passion for ensuring projects are completed with the cleanest and most optimal code.
      • Self-motivated, natural leader, well organized and able to manage your time
      • Conversion optimization for mid to large companies. You should have Senior developer experience, some understanding of Adobe DTM and/or Launchand understand the general concepts of how the conversion optimization process work. This includes setting up experiments using conversion testing tools and analyzing the results.
      • Creative thinker and problem solver. While strategizing the conversion projects, you will bring ideas to the table and present them to the client.
      • Agency experience - work well with clients while being open to criticism and client feedback. Ability to stay positive throughout the project.



    • 5+ years working in Conversion Optimization - analytics, A/B testing and an understanding of personalization.
    • 3+ years working with Adobe Target and Adobe Analytics.
    • Solid understanding of JavaScript, HTML5, Responsive Development, and CSS3.
    • Strong familiarity with JavaScript and how it relates to standard web analytics libraries, such as Google Analytics and Adobe Analytics.
    • Have the ability to troubleshoot front end issues, QA and provide resolution.
    • Have proven leadership skills along with experience in managing direct reports and training development team
    • Excellent written and oral communication skills
    • Experience with the Adobe Marketing Suite including Adobe Target, DTM / Launch and Adobe Analytics.   



    • Certification in Adobe Target - Business Practitioner & Analyst a plus
    • Certification in Adobe Analytics - Business Practitioner & Analyst a plus


    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


    More About Perficient


    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.


    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.


    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.


    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 



    IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.



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