• Senior Campaign Specialist

    Job Location(s) US-GA-Atlanta
    Posted Date 10 hours ago(8/17/2018 10:09 AM)
    Job ID
    2018-5442
    # of Openings
    1
    Category
    Digital
  • Overview

    Perficient

     

    Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 

     

    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.

     

    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.

     

    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.

     

    Perficient Digital currently has a career opportunity for a Campaign Specialist in our Atlanta, GA.

     

     

     

     

    Responsibilities

    We are searching for an outstanding Campaign Specialist to manage multiple Marketing Automation and Cloud implementations on our Digital Marketing Agency team. He/She must have experience working with Adobe Campaign Classic implementations experience and in Adobe Marketing Cloud. Other Marketing Automation platforms a plus. We are seeking candidates who possess a range of Marketing Automation skills encompassing Email Marketing engagements and PM execution experience deploying Enterprise client MAP initiatives in a Campaign Specialist role. Experience in End-End Omnichannel and Demand Generation models that incorporate Marketing Automation solutions as centralized foundation desired. Results oriented, team leadership and can-do attitude a must.

    Responsibilities

    • Configuring and Implementing Marketing Automation schemas, workflows and campaigns for clients ensuring deployment and operational success of Enterprise client Marketing Automation & Demand Gen initiatives. Includes designing and implementing MAP architectures, Demand Gen models, user access/ management, data mapping and configurations, content and Customer Journeys implementation, 3rd party platform integrations, functionality and analytics.
    • Work closely with Director of Email & Marketing Automation, Campaign Strategists, Business Analysts, Solutions Architects, Data Analysts, ETL Developers, Project Managers, and Agency Client Partners to manage and execute multiple Marketing Automation, Email and Cloud Marketing engagements.
    • Configure and deploy Customer Journey Maps, Automation Schemas, Advanced Nurture Builds and Drip Flows, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks and other Automation asset models.
    • Develop MAP Taxonomies and Folder Structures and Functional Models.
    • Develop Lead Stage, Lead Routing Flows, Content and data mapping and lead field stage automation in MAP and CRM platforms.
    • Issues Resolution on Marketing Automation and Marketing Cloud initiatives for MA component.
    • Assist Director with project scoping and estimates
    • Knowledge and application of Customer Journeys, Advanced automation, Attribution and best practices strongly desired.

    Qualifications

    Qualifications

    • 4+ years experience in a Technical Configuration role on Marketing Automation Platform Implementations.
    • 1+ years Adobe Campaign implementation experience, preferably Classic but Standard also acceptable
    • Integration Knowledge of CMS/DAM/DMP/CRM platforms with MA.
    • Knowledge of HTML5, UX/UI Design principles.
    • Familiarity with DB Marketing, Preference Management, Deliverability Best practices. Experience working with relational database systems such as MySQL, MSSQL or Oracle and some knowledge of SQL a plus.
    • 3-4+ years configurating ESP and Marketing Automation platform instances including Adobe Marketing Cloud and AEM, SalesForce Marketing Cloud, Pardot -  ExactTarget, Oracle Eloqua, Marketo, etc.
    • Strong preference for Adobe Campaign certification.
    • BS in computer science or a related field, or significant equivalent experience.

     

     

    Ability to organize and manage multiple clients and project priorities

    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 

     

    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including . Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 

     

    More About Perficient

     

    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

     

    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.

     

    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

     

    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 

     

    IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.

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