• Senior Paid Search Strategist

    Job Location(s) US | US-GA-Atlanta
    Posted Date 1 month ago(11/13/2018 1:05 PM)
    Job ID
    # of Openings
  • Overview



    Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 


    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.


    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.


    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.


    Perficient Digital currently has a career opportunity for an Senior Paid Search Strategist - the location can be remote or in one of the Perficient offices.


    Job Overview:

    As a Senior Paid Search Strategist you will be a part of Perficient Digital’s Digital Marketing practice working on projects for various top clients to drive strategy, delivery and results. The primary responsibilities include leading overall performance and strategic direction for all client accounts within their portfolio. You will also oversee the service and relationship quality of each account. Seniors are responsible for leading Perficient’s biggest opportunities and play an integral role in delegating, coaching and training other team members with whom they work.




    • Develop and maintain strategic roadmaps for “A” accounts, while overseeing the creation and execution of strategic initiatives for “B” accounts (as defined by the Paid Search Director).
    • Implement strategies within client paid search accounts, including campaign building, account restructuring, expansion, optimization, testing and experimentation
    • Delegate select tasks to Strategists and Specialists and provide ongoing feedback towards achieving an ideal standard
    • Track account performance to ensure ongoing progress and that client goals are being met
    • Interact with clients in a professional, courteous and service-oriented manner, and be an example and trainer to all teammates in client communications/relationships. Seniors will lead all major communication initiatives for “A” accounts
    • Provide ongoing analytical reports for clients (email, monthly reports, client calls, etc) and take the lead on preparing agendas and deliverables for all major client visits/presentations
    • Maintain client expectations and engagement through planning, roadmaps, onboarding, 3-month plans, etc.
    • Assist and support Paid Search Director in training and providing feedback to help teammates achieve higher skillsets and attitudes
    • Train team on paid search insights and techniques, while facilitating adoption of best practices
    • Identify strategic opportunities to expand both additional offerings (non paid search) to existing clients and introduce paid search opportunities to existing clients using other services
    • Assist in brand outreach and thought-leadership initiatives (blog and newsletter articles, case studies, speaking engagements, conferences, etc.)
    • Actively engage in prospecting and onboarding initiatives with Paid Search Director (audits, RFPs, discovery calls, deliverables, sales collateral, etc.)



    • 5+ years experience in digitally focused marketing experience
    • Must have 3+ years experience working with paid search accounts
    • Marketing, advertising, design or brand-building experience
    • Strong understanding of Paid Search programs, deliverables, execution and reporting
    • Ability to think beyond the small picture into big picture acquisition strategy
    • Strong multitasking abilities and team leading skills
    • A willingness and desire to re-examine what you know in order to continually challenge your creativity
    • Desire and ability to thrive in a fast paced environment on multiple projects in various phases and under tight deadlines
    • Working proficiency of Google Adwords, Adobe AMO, DoubleClick, and other bid management and reporting tools.

    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


    More About Perficient


    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.


    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.


    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.


    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 



    IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.




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