• Adobe Campaign Architect

    Job Location(s) US-National
    Posted Date 3 weeks ago(11/21/2019 6:28 PM)
    Job ID
    # of Openings
    Technology Experts - Architect
  • Overview



    At Perficient you’ll deliver mission-critical technology and business solutions to Fortune 500 companies and some of the most recognized brands on the planet. And you’ll do it with cutting-edge technologies, thanks to our close partnerships with the world’s biggest vendors. Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.


    We’re proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.


    About Our Practice:


    The Adobe Practice at Perficient was established in 2010 and has expanded to a global presence. We offer a wide array of solution offerings that help our customers create more meaningful connection points with their audiences across all channels. Our digital technologists help forge the path toward the connected enterprise by using the complete Adobe Digital Marketing technology stack.


    Perficient currently has a career opportunity for an Adobe Campaign Architect for our National Adobe Digital Marketing Practice.  This position could be located anywhere in the US.   Some client site travel, up to 50%; otherwise work will be done from a Perficient office or remote from home.


    Job Overview:


    The Adobe Campaign Architect serves as an integral client interface on major accounts and drives the marketing campaign thought leadership, design, measurement and execution for all digital projects and campaigns. They will lead the strategy, design and execution of Adobe Campaign solutions for Perficient’s client stakeholders. 




    • Assess/audit existing client Marketing Automation implementations and recommend optimizations based on communicated client objectives, proven past successes and industry best practices
    • Document business requirements in the relevant Technical/Solutions Design Documents and architect the relevant multi-channel/multi-tactic Marketing Automation (Campaign) solutions.
    • Provide oversight and/or directly implement Adobe Campaign ‘Best in Class’ solutions which would include creating/extending Campaign databases/schemas, designing ETL processes, building technical workflows, coding business logic, defining topology rules and managing testing, launch and IP Warm-Up activities.
    • Outline key performance objectives and methodologies for measurements of success for Marketing Automation campaigns across email, mobile-app and Text/SMS touchpoints.
    • Effectively engage internal and external technical, business and C-Suite resources throughout the engagement lifecycle.
    • Assist Sales Support teams with new Adobe Campaign implementation/migration project estimation, scope definition, resource allocation and execution timelines.
    • Create internal and external knowledge sharing in the form of blog posts, whitepapers, best practices, methodologies, etc.
    • Mentor project team members with implementation troubleshooting/resolution, as well as conduct knowledge transfer/training to client stakeholders.



    • At least 5 years experience architecting and implementing complex digital Marketing Automation solutions using ExactTarget, Marketo, Responsys or Adobe Campaign in email, web, mobile app, direct mail and Text/SMS channels in corporate environments. At least 2 years of the total experience should be with Adobe Campaign Classic or Standard.
    • At least 2 successful hands-on end-to-end implementations of Adobe Campaign Classic v6 or higher or Adobe Campaign Standard where the candidate was directly responsible for delivering all of the following without assistance:
      • Extending OOTB Campaign datasets/schemas, as well as creating dataset/schemas with the appropriate data structures, primary/foreign keys and indexes.
      • Designing and executing the Adobe Campaign client data ingestion processes which would include Extract-Transform-Load (ETL) activities pre-Campaign inclusion, as well as post-acquisition data ingestion technical workflows.
      • Creating campaign, asset and end-user topologies and permissions
      • Integrating Adobe Experience Cloud Solutions including Adobe Analytics, Adobe Audience Manager, Adobe IO, Experience Manager, Adobe Target and Creative Cloud’s Dreamweaver.
      • Building marketing workflows, email/SMS templates and Landing Pages
      • Define Campaign topology rules – including filtering, control, fatigue and quarantine rules.
      • Build and execute the QA/Rendering strategy
      • Define and execute security checklist, platform launch and IP Warmup activities.
      • Provide post-launch support and troubleshooting.
    • Excellent development skills to support Adobe Campaign capabilities – specifically SQL, JavaScript, HTML, CSS and ETL scripting languages (Python, Bash, etc.).
    • Proven track record with effectively communicating Analytics challenges/opportunities appropriately to technical, business and C-Suite stakeholders.
    • Up to 50% travel domestically to meet client/organizational needs

    Preferred Skills and Education:

    • Adobe Certified Expert (ACE) Adobe Campaign Architect or Developer certification
    • Experience with ETL toolsets, e.g., Talend, Informatica, and Pentaho
    • Working knowledge (beyond integration with Campaign) of Adobe Experience Cloud solutions, specifically Adobe Analytics, Adobe Audience Manager, Adobe IO, Experience Manager and Adobe Target.
    • Experience leveraging the Adobe Campaign API (directly or in conjunction with Adobe IO) with event-based activities.
    • Experience deploying Adobe Campaign push notification and/or in-app messaging leveraging Adobe’s Experience Cloud Platform SDK
    • Experience in the Healthcare, Government or eCommerce/Retail industries.


    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


    More About Perficient


    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.


    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.


    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.


    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 



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