• Web Analyst with Digital Agency Marketing exp

    Job Location(s) US-WI-Milwaukee | US-MN-Minneapolis | US-GA-Atlanta | US-MT-Bozeman | US-MI-Ann Arbor | US-MO-St. Louis
    Posted Date 2 weeks ago(2/12/2020 11:39 AM)
    Job ID
    # of Openings
  • Overview



    Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day. 


    Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out.  Make or break . . . Proud to say we’re skilled at the former.


    Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.


    Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.


    Perficient Digital currently has a career opportunity for a Web Analyst.


    Job Overview:

    As a Senior Digital Analyst you will be a part of Perficient Digital’s Digital Marketing Practice working on projects from audits/assessments, to site builds and migrations, to full Digital Marketing AORs. You will be a deep subject matter expert and help guide junior analytics resources to execute strategically to track, tag, and measure business-impactful data, esnure accurate and valid reporting, and present in a digestible and actionable way.


    You will be responsible for primarily working with Google and Adobe anaytics and tag management platforms, but will be a part of a growing data and customer inteligence team that utilizes customer data platforms and business intelligence systems to provide a single view of the customer across multiple channels.




    • Lead analytics discovery process and the development of documentation, deliverables and solutions requirements for web analytics tracking and reporting
    • Understand client business requirements and how to map those requirements to specific digital measurement tactics
    • Provide estimates, timelines, resource needs and analytics project plan details based on requirements and anticipated work effort
    • Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
    • Provide training and support to client stakeholders regarding their analytics implementation
    • Provide analytics thought leadership in all projects and support team growth and training initiatives
    • Be a leader for junior and mid-level analysts as well as peers and juniors on other DM teams
    • Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives
    • Ability to understand, draw insights from, and extrapolate client data into business impactful trends and measurable action
    • Ability to assess current state of client regardless of engagement, and identify strategic opportunities and next steps based on problem solving/solutioning approach for greatest business impact vs. least relative effort
    • Intimate understanding of digital ecosystem and how to assess and improve areas of opportunity for client
    • Experience in, and working knowledge and understanding of all digital marketing channels and their primary process/function/value
    • Ability to be a leader for both junior strategists as well as peers and juniors on other DM teams
    • Experience and expert ability to own and manage analytics for upper-mid-market and enterprise accounts
    • Ability to coordinate and work cohesively with the larger digital marketing team to ensure strong internal communication, alignment to goals, and iterative delivery across all channels
    • Experience and expertise in defining measurement plans to track strategic initiatives and tie them back to business goals and KPIs
    • Keep up-to-date with the newest industry analytics and digital marketing trends
    • Engage in agency thought leadership
      • Participate in creation of analytics-focused blog posts
      • Responsible for contributing ideas and content for the Digital Marketing newsletter


    • B.S. or B.A. Degree: Business, Marketing, Engineering or related quantitative discipline.
    • 5 - 7+ years of Web Analytics experience in an Analyst/Senior Analyst capacity.
    • 5 - 7+ years of Web Development experience as it relates to the development, configuration and implementation of Web Analytics solutions.
    • Expert-level knowledge of Adobe Analytics and related tools (Workspace, Report Builder, Ad Hoc Analysis, Data Workbench, Data Warehouse), Business Practitioner or Architect certification preferred.
    • Expert-level knowledge of Google Analytics, IQ (individual qualification) certification required.
    • Expert-level knowledge in a Tag Management system is preferred, with Adobe Launch and Google Tag Manager being the current solutions of choice.
    • Experience in producing reference manuals, developer guides, and/or code requirements.
    • Experience with multiple industries and site types (ecommerce, lead gen, etc.).
    • Excellent English written skills and the ability to write for both technical and non-technical users.
    • Ability to effectively communicate regular and timely updates on work status and meet project deadlines.
    • Proficient in Microsoft Excel, PowerPoint and Word.
    • Analytical thinking and problem solving skills, serving as an analytics thought-leader for clients.
    • Strong project management capabilities with high attention to detail.
    • Ability to meet administrative time entry and billing requirements both internally and externally
    • Willingness to travel for client discoveries and other off-site meetings.
    • Strong team partnership mentality and an ability to work independently when needed.
    • Adobe Sales Practitioner qualified on all Adobe Marketing Cloud products
    • Adobe Analytics certification at either the business analyst, developer, or architect level
    • Functional familiarity or higher with Adobe marketing stack (Target, Campaign, Audience Manager, AdCloud)



    Preferred Skills:

    • Prior experience leading analytics implementation projects
    • Experience mentoring or training junior team members
    • Experience with cross-domain tracking
    • Experience with developing analytics testing processes
    • Experience with other Adobe Marketing Cloud solutions a plus (Target, Campaign, Audience Manager, Media Optimizer)
    • Experience with other tag management platforms (Tealium, Ensighten, etc.) a plus
    • Experience with Tableau, Power BI or other data visualization tools a plus


    Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


    More About Perficient


    Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.


    Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs.  Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.


    Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.


    Disclaimer:  The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification.  Management retains the discretion to add or change the duties of the position at any time. 


    IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.


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